In the last article of this series we tried to explain how to design a marketing plan. The pandemic has greatly changed the way marketing managers communicate with their peers. Departments are looking for new ways to communicate. 

Marketing managers must also take into account the new paradigm in which they find themselves, with an increase in video conference conversations, which can present a unique opportunity to redefine communication strategy plans, allowing professional relationships to be strengthened.

For this reason, the Survival Guide developed by LinkedIn sets out five key opportunities for strengthening constructive relationships:

- To follow the path of clients, it allows them to rate the quality of products and see what each one is after. 

- It reports on updates and changes made by the company, as well as the performance of the campaigns carried out. 

- It creates multifunctional project teams. Take control of this creation, instead of waiting for changes to occur externally.

- Designing and setting KPIs (Key Performance Indicator) can help inform how the tasks to be carried out will help meet sales objectives in the medium or long term. 

- It increases customer and sales partner support for product information and experience. This information can be very useful when designing new communication strategies.